Performance & Pixel — WordPress Site Design
WordPress website design for a performance marketing agency
Designed and built a WordPress website for Performance & Pixel, a performance marketing agency. Features service showcases, case studies, team profiles, and conversion-focused design optimized for lead generation.
Services Listed
6+Case Studies
8+Lead Form Submissions
25+ /moPageSpeed Score
87/100Lighthouse SEO
100/100Conversion Rate
4.5%Project Overview
Performance & Pixel is a performance marketing agency specializing in paid advertising, conversion rate optimization, and data-driven growth strategies. They needed a bold, professional WordPress website that would establish credibility with potential clients and generate qualified leads.
The agency wanted a modern, agency-style design that communicated expertise in digital marketing while making it easy for prospects to understand services and request consultations.
My Role
What I owned
I handled the WordPress design, service page architecture, case study layout, lead form setup, and performance optimization for the agency website.
Designed a bold, conversion-focused agency site that establishes credibility immediately.
Built service pages and case studies to educate prospects and demonstrate expertise.
Configured lead capture forms and consultation CTAs across key pages.
Optimized technical performance and SEO to practice what the agency preaches.
Problem Solving
How I approached the real problems
Standing out in a crowded agency market
I used bold design, real case studies, and clear service differentiation instead of generic agency templates.
Balancing information with conversion
I structured service pages to educate while keeping CTAs prominent so interested prospects could act quickly.
Making the site a lead generation engine
I placed consultation forms, quote requests, and downloadable resources strategically across all major pages.
Interface Showcase
Bold homepage with agency value proposition and service highlights
Service pages detailing PPC, social ads, and conversion optimization
Case studies showcasing client growth and campaign results
Conversion-optimized contact page with lead capture form
Challenges Faced
Building a marketing agency website required balancing credibility with conversion:
Credibility & Trust: The site needed to immediately establish the agency as experts in performance marketing through case studies, client results, and professional presentation.
Service Clarity: With multiple service lines (PPC, social ads, CRO, analytics), the site needed to clearly communicate each offering without overwhelming visitors.
Lead Generation: Every page needed conversion paths — consultation forms, quote requests, and clear CTAs — without feeling overly salesy.
Competitive Differentiation: The digital marketing space is crowded. The design needed to stand out from typical agency templates.
Speed & SEO: As a marketing agency, their own site needed to exemplify best practices in performance and technical SEO.
My Approach
I designed and built a conversion-focused agency website using WordPress with Astra and Elementor:
Brand & Design: Created a bold, modern design with strong typography, strategic use of color, and professional imagery that positioned the agency as premium experts.
Service Architecture: Built dedicated service pages for PPC, social advertising, conversion optimization, and analytics — each with clear explanations, process overviews, and relevant CTAs.
Case Studies: Developed a case study section showcasing real client results with metrics, challenges, solutions, and outcomes to build trust.
Lead Capture: Implemented conversion-optimized contact forms, consultation booking CTAs, and downloadable resources for lead generation.
Performance: Optimized the site for fast loading, implemented schema markup for local business and services, and ensured perfect technical SEO.
Results & Impact
The agency website launched and became a reliable lead generation asset:
Leads: 25+ monthly lead form submissions from organic and direct traffic.
SEO: 100/100 Lighthouse SEO score. Strong technical foundation for organic visibility.
Performance: PageSpeed 87/100 with smooth animations and fast interaction times.
Credibility: Professional presentation and case studies helping convert visitors into consultation calls.
Achievements
Outcomes worth calling out
Monthly qualified leads
The site generates consistent consultation requests and contact form submissions.
Perfect Lighthouse SEO
The agency site exemplifies technical SEO best practices with a perfect score.
Lead form conversion rate
Conversion-optimized design and clear value proposition drive strong form completion rates.
Skills Used
Tools Used
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