SEO's Hut — WordPress Redesign
Complete agency website redesign with conversion optimization
Design Turnaround
3 weeksService Pages
8Lead Inquiries
210%↑Project Screenshots & Results
Redesigned homepage with clear service offerings and trust signals
Service pages designed for conversion with clear CTA placement
Project Overview
SEO's Hut, a growing SEO agency, needed a professional website that reflected their expertise and generated leads. Their existing site looked amateur — generic template, no clear service pages, and no conversion funnel.
Challenges Faced
Brand Credibility: An SEO agency's website IS their portfolio. If it doesn't look professional and perform well technically, potential clients won't trust them with their own sites.
Service Communication: The agency offered 8 distinct services, but the old site lumped them all onto one page. Each service needed its own optimized landing page.
Competitive Differentiation: The SEO agency space is crowded. The design needed to immediately communicate what makes SEO's Hut different.
My Approach
Designed 8 custom service pages in Elementor Pro, each targeting specific keywords and structured for conversion with benefit-led headlines, social proof, process explanations, pricing, and clear CTAs. Implemented a lead magnet funnel with a free SEO audit tool. Built a case study section showcasing client results. Added schema markup for ProfessionalService. Optimized the entire site for Core Web Vitals.
Results & Impact
Design & Performance:
- Complete redesign delivered in 3 weeks
- 8 dedicated service pages with unique content
- PageSpeed: 91/100
- All Core Web Vitals passing
Business Impact:
- Lead inquiries: 210% increase in first 2 months
- Average time on site: +65%
- Bounce rate: -40%
- Agency booked 5 new retainer clients directly from website leads
The website now serves as SEO's Hut primary sales tool.
Skills Used
Tools Used
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